Subscribe today & don’t miss a thing!
Once a week we’ll tell you the upcoming daily celebrations & the articles you may have missed.
A tagline is a quick way to tell a visitor what your blog is about – and very important when you only have about 3 seconds to get their attention before they click that back button.
A tagline is also known as an elevator pitch or cocktail party pitch.
Basically, an elevator pitch is how you would explain your blog in the time it would take to ride in an elevator. Sounds easy, right? Not!
Sure, it’s an explanation, but it’s so much more.
- It’s a hook to get the person so excited that they just have to check it out.
- It’s an unforgettable tagline that brands your blog for everyone to remember you in the midst of all the millions of blogs in the world and hundreds that are about the same topic.
How to Write an Elevator Pitch
Here are the key concepts to follow when putting together your pitch.
1. Try to Solve a Problem or a Need
Remember – your blog is about the reader and giving them what they’re looking for. What problem do they have that they are looking to you to solve? What need do they have that they want you to fill? Are they looking for information, for a laugh for the day, a review on a product they’re thinking of buying – your pitch is a promise to satisfy your readers when they show up at your blog.
2. Define your audience and keep it clear, short, and intriguing.
Who will be reading your blog? Think about the demographics of age and gender. Don’t know for sure? Check Alexa! If your blog has been around for awhile, you may be able to search for your own URL address and discover scientifically who is reading your blog. If there isn’t enough information for them to tell you about your blog, type in the URL address of the competition! Find a blog or website that is similar to yours and see who is visiting them. Your blog will likely have the same demographics.
What you find might surprise you. For instance, let’s check out a very well-known site for bloggers, Problogger.net. Here’s what Alexa says:
Problogger.net is ranked #1,809 in the world according to the three-month Alexa traffic rankings. Compared with internet averages, the site appeals more to Caucasians; its visitors also tend to consist of moderately educated women browsing from home who have incomes under $100,000. Visitors to the site spend about three minutes per visit to the site and 71 seconds per pageview. This site’s content places it in the “FAQs, Help, and Tutorials” category. Approximately 64% of visits to ProBlogger consist of only one pageview (i.e., are bounces).
Judging by the people making comments on their website, I would have guessed that they had a male audience, but no!
3. In creating the pitch, brainstorm keywords related to your blog.
What is the topic of your blog? If you cover several topics, don’t panic. Go back to your example reader and think about what they’re looking for – think about how the blog topic relates to them.
Now head to Google Adwords Keyword Search, type in the topic and see what comes up. These are words or terms that people type into a Google search to look up your topic.
Click on the heading “global monthly searches”. This puts the keywords in order from the most searched term to the least. Now focus on the “competition” column. The higher the green bar the farther you want to run away from those keywords! When you put the cursor over the green bar it will tell you if it is a low, medium or high competition keyword. Of course we want a highly searched term (close to the top of the page with many monthly searches) that has low competition.
Use these keywords in your pitch if at all possible. It will help people who are searching for your topic find you.
4. It is good to have different lengths of pitches.
A short pitch can be used as your tagline.
A long pitch can be used as an opening to talk about your blog, like at a cocktail party. Be ready to add to your tagline if they seem interested!
5. Once you have one use it everywhere – on your email, business cards etc.
It will become part of your branding – when people see your tagline, they’ll know automatically it’s you in the same way they know Just Do It is Nike.
For Playtime and Party I thought the title said it all, so I was stumped. Then I thought about the “problem” I was trying to solve, what I hoped to accomplish by blogging and my example reader.
When I was raising my kids everyone said I ran my home “like a daycare” with theme days and outings. I thought it was more fun for all of us! Now that my kids are all 20-something I can attest to the fact that we did have a lot of fun together which has resulted in close bonds between siblings and them with me. It also gave us a whole lot of great memories that we laugh over every time we get together.
Looking back, I knew that our resources – time, money & energy – fluctuated every year so I wanted to use my experience & research skills to make it easy for today’s busy mom to have the same fun with her kids so they would have the same happiness we have.
After a few attempts I discovered a tagline that said all that in one sentence: Putting More Play in Your Day to Create Happy Memories.
Don’t feel overwhelmed to get it right. It’s not written in stone! Let it bump around in your head for a few days and try out what ever comes to you for awhile. After you’ve been blogging for a few months a better idea may come to you – there’s nothing that says it can’t be changed, but it’s a good idea to eventually find one you love and stick with it. It will be what you become known for, your personal branding.
See More Blogging Tips
Did this information help you?
Do you know someone who would love to see this? Please share!
Subscribe today & don't miss a thing!
Once a week we'll tell you the upcoming daily celebrations & the articles you may have missed.