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In part one of How to Get Tons of Facebook Likes we discussed how the Facebook algorithm works.
In part two we focus on what you post and when you post.
Kissmetrics is one of the best places to find analytics on everything you need to know to make your blog successful. This infographic lays a foundation so we can test to see if we can get more likes on Facebook using the information from their research.
What to Post to Get More Likes on Facebook
Photos Get More Likes on Facebook
Photos get 53% more likes – but be sure to read the “fine print” on this statistic. It means your own photos that you upload – as a photo – and not a photo in a link style post.
I suppose this makes sense. After all, most of your “friends” are following you to see what’s going on in your life. They want to see photos about you, about your life, and yes, even about your cat, dog or kids. Clicking like means they feel a connection with you and what you’re doing.
How does that translate for a business page? Connection, baby. How can your Facebook “friends” feel a connection with what you’re posting on such a level that they want to like it as much as their BFF wearing funny sunglasses or their cousin’s dog wearing sunglasses? Make it heart to heart. Make it living the dream. Make it real.
It’s something Seth Godin calls building a tribe. Think of the Facebook friends on your business page as a group of like-minded people who share your philosophy of life. What can you post that inspires that philosophy – especially in a photo?
Then test this statistic by posting your photo and seeing if it gets 53% more Likes, 104% more comments and 84% more click-throughs for you.
Keep Your Comments Short and To the Point
Good news for your Facebook business page – the research on shorter posts was for retail brands. No guessing here – people want text posts short and sweet. Under 80 characters in fact.
Here’s the challenge in testing this statistic yourself. What can you say that will inspire a hearty “Amen” and get their cursor on the Like button? When you know what you want to say, think about how to say it as short and crisp as possible and still get an emotional response whether it be a chuckle, a tear or an “oh yeah!”.
Ask a Question
When I see someone has asked a question on Facebook and no one has responded, I feel sorry for them. I do! It feels like personal rejection to me so I try and write a truthful response just because I don’t want them to hear the proverbial crickets chirping when the return to their Facebook page.
Now in case your Facebook friends aren’t as neurotic as I am, perhaps you should think of a question that is timely, pertinent and can have a correct response in either a pro or con direction to open discussion on the whys. Yes, questions on controversial topics may get more responses, but do we really want to encourage heated discussion on our business page? I think not.
When to Post
Go ahead. Try posting 3 pm on Wednesday the next few days and see what kind of response you elicit. If your readers are people at work experiencing that afternoon energy slump and are online, fantastic. If they’re moms, chances are that they’re busy collecting kids from school at that time, and 10 or 11p m – after everyone is in bed and the night chores are done – is a better time. Think about who they are as people (instead of the number of Likes) and think about when they’re more apt to be scrolling through Facebook.
These statistics are intriguing, and I think I’ll give them a little test drive on my Facebook page.
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