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What do you want to accomplish with your blog?
What is your ultimate goal?
There’s no wrong answer here. There are as many reasons for blogging as there are people who blog.
The important thing is that you be completely honest with yourself and discover your goal whether it’s a sky-high dream or a two-feet-on-the-ground practical business plan.
Do You Want to Chronicle a Milestone?
Blog about your upcoming nuptials and keep family and friends informed of the fun, the drama and your wishlist right from the day he proposed to the wedding day.
Blog about your pregnancy for posterity, for family and friends to share in every blessed moment, and for the new baby to see how much they are loved right from the beginning.
This type of blog is just like a virtual scrapbooking project – but it really gets finished. (I can’t tell you how many albums of our family trips were started with creative spirit in high gear but never finished.) Forget about the scissors, buying the borders and stickers, and taking hours to paste it all together. You probably upload your photos to Facebook already, so making a blog isn’t going to be difficult for you at all; its the same basic concept with limitless characters for your commentary. With blogging you can be just as creative as with scrapbooking, but you don’t have to be an accomplished artist in order to make a photo blog that’s gorgeous.
- Will you be blogging about just the “main event”?
- Do you want to make a blog about morning sickness, ultrasound photos, baby showers and baby name choices or do you plan on continuing to chronicle the life of little Johnny or Janie after they’re born?
- Do you want to share the joys of wedding planning, the horrors of bridezilla days and the tears of wedding cake tiers, or do you want your topic to be more extensive than just wedding planning? How about a photo blog of the honeymoon? (Please note that I mean breathtaking landscape photos, not photos of things that left you out of breath! You might find yourself attracting the wrong readership with those photos.) Do you want to take on the struggles and joy of wedded bliss during the first year – or more?
- If you want to continue blogging, will you continue in the same blog or will you begin a new blog to chronicle the honeymoon, the actual birth or your journey as a wife or mother? (Knowing this in advance will help determine the name of your blog, the design, and how to find your adoring readers.)
Do You Want to Inspire or Give Readers a Smile for the Day?
There are humor blogs by the budding comedian, spiritual blogs by those who want to share their faith, and inspirational blogs by those who have overcome the tidal waves of life and want to bring hope to others in the same situation.
- Don’t just write a joke for the day – make it a joke for the Maytag repairman who is so lonely, for someone on a diet who needs to hear the truth sugar coated in a laugh, or for the new mom with a year of firsts and uncertainty ahead of her. Narrow it down to a specific topic or reader.
- Write your spiritual message for a specific audience such as for a young mother, a chronically ill person, or a certain age group.
- Write your inspirational material on beating cancer with your finger on the pulse of a mother, grandmother or child. Write about the “bright side of depression” for men – who are rarely the focus of such topics – and offer them hope through laughter and information in byte sized pieces.
By narrowing the topic for your inspirational blog you’ll have less competition for readers, and it helps when brainstorming topics for new blog entries after the first few months.
Do You Want to Connect With Others?
I have made many wonderful friends online. Really. When I deleted a blog a few years ago it amazed me at how many blogging buddies hunted me down other ways to make sure everything was alright – I received cards via snail mail as well as emails. This proved to me how powerful blog connections really can be. We may never meet face to face but by reading each other’s musing for the day and looking at the photos they post, we know about their family, their hurts and highs, and what makes them tick.
Who do you want to connect with? Fellow moms, people who own Pitbulls, “inbetweeners” who have kids at home and aging parents? Knowing exactly who you want to meet and what you have to share with them makes all the difference in the world of blogging.
Are you a parent of a chronically ill child, caring for an aging parent, or want to connect with others in a difficult situation? If so, what is your goal in blogging? If it is to share hope and encouragement, wonderful!
But if you are in a dark place, start by reading what other bloggers have to say about similar experiences and connect with them and their readers by commenting. Yes, you can make real relationships just by regularly showing up at someone’s blog and joining in the conversation in the comments section. Making a blog yourself – focusing on the darkness you feel you’re in and seeing the downside of your topic daily when days turn into weeks and weeks into months – can be more overwhelming than helpful.
After you’ve found the help and hope you need to turn the corner, you can start a blog with a readership already waiting to hear what you have to say from the connections you’ve made by commenting.
Do You Want to Share Your Expertise or Experience with a Sport, Hobby or Occupation?
Some women start a blog to share their business experience and tips to get in touch with prospective clients, share their shopping or cooking expertise for fun or money, talk about their workouts, resources and experience with a favorite sport or hobby, or talk about their homemaking skills to encourage other stay at home moms.
When I started my first blog it was about designing t-shirts that I had for sale. At first glance connecting with others in your field of expertise sounds like a wonderful idea, but if it is a highly competitive area you may hurt your business more than help it. My advice – based on experience – is to research first. Check out what others in the same field are blogging about, what they are saying in the forums. If it is exciting, insightful and helpful, jump right in! If they are complaining, stealing ideas and trashing one another, perhaps you’ll want to rethink connecting with them. I did.
If you are an expert in your field of business or a hobby, sharing your expertise in a blog is a wonderful idea. Research the topic that you’d like to write about to see what is already out there in cyberspace. How do others treat the topic? If there is a plethora of sites, you may want to narrow your topic to one aspect of your topic. For instance, instead of talking about cats just feature one particular breed; instead of a general cooking blog focus on chocolate recipes, diabetic recipes, asian recipes. It’s much easier to get readers that way because there is less competition.
Do You Want to Start a Mom Blog?
There are two main types of mom blogs, and it is much, much easier to start your blog and continue blogging when you begin with the right type for your main goals.
The question for a money-making mom blog is where do you want to end up?
Yes, you want to make money, but how? Who will be your specific audience, and why will they keep coming back to your blog?
I really hate to tell you this, but your awesome kids doing cute and funny things is probably NOT enough to draw the millions of readers it requires to make money. It is enough to make a few friends online who will keep coming back to visit your blog when you take the time to visit theirs (like in a scrapbook style blog) but, sad to say, it is not enough to get the traffic required to make megabucks.
You need a focus, a theme, a defining statement.
As in the above styles of blogs, the narrower you can make your topic the easier it is to find a niche in this large market and the easier it is to know what to write about on your blog.
Yes, you’re a mom writing for other moms, but what do those moms want when they visit your blog and how will you give it to them so they’ll want to keep coming back again and again?
- Are they moms looking for ways to save money?
- Are they new moms looking for sage advice on handling their new baby?
- Are they moms wanting to read an outrageous take on their weary-but-wonderful life as a mother to give them a smile or laugh for the day?
- Are they eco moms wanting to find ways to take care of the earth while caring for their families?
- Are they in a certain stage with their kids and need help with the terrible twos, picky eaters, pre-adolescents?
- Are they facing health struggles such as kids with allergies, cancer or a learning disability?
- Are they looking for a fantastic idea that’s easy to implement such as an unforgettable birthday party?
- Do they want encouragement as a Domestic Diva with how-to recipes, housekeeping tips, interior decorating ideas, gardening instructions?
- Do they want encouragement in saving money for a biggie like a house or a Disney holiday?
- Do they want to browse the latest fashion and beauty ideas for young mothers? Babies? Preschoolers? Sons or daughters?
- Do they want to hear news about celebrity moms for inspiration?
- Do they want to browse photos for inspiration in decorating a baby nursery? Children’s bedrooms or playrooms? Holiday decorating?
Once you decide on your focus it is easier to target an audience. When the people show up in droves, it is easier to make money whether it be by advertisement income, Adsense and other pay-per-click ads, promoting products for stores or websites in affiliate marketing, selling ebooks or other products, or sponsorship by a store within your chosen niche.
I hope this list of blog topics gives you an idea of what you’d like to blog about for the next . . . what? . . . year, two years, ten years?
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Once a week we'll tell you the upcoming daily celebrations & the articles you may have missed.